What kind of media institution might distribute your media product and why?

I think that a media institution such as IPC Media would be the best to distribute my magazine. This is because it has already distributed magazines such as 'Elle' and 'Look'.  My magazine is aimed at a slightly younger audience than these, therefore there is a gap in the market for it. Also the fact that IPC media already distributes well known fashion magazines means that they have alot of experience, they are well known and have loyal customers who may be interested in the launch of a new fashion magazine.