How does your media product represent particular social groups?

Before creating my magazine i did alot of research on 'real' fashion magazine so that i could recognise the codes and conventions, which would help me when creating my own. Below are a few magazines i researched.  My magazie follows the conventions of these magazines.  I have an image that is central and dominant.  The model on my magazine is making eye contact with the reader allowing the magazine to connect with the reader more personally.   My images also have good connotations as i used models that were similar ages to my target audience so my social groups are able to look at these images and relate them to theirselves.  My magazine similarly has coverlines which are located around the central image and a masthead that it is at the top of the page.  Both following the conventions.  I think that the social groups represented on my front cover range of social groups, because my magazine has an average age range from around 18-26, there are social groups such as college students, younger workers, university students and middle class people. 

Demographic

I expect my target audience to be between the ages 18-26 year olds and mainly female of any ethnicity. It is aimed at people born in the 21^st century so that they will understand the content.  I expect my audience to be of middle income because i think that the pricing of my magazine (£2.00) is average priced.  It’s not cheap and not expensive.  I expect my audience to be at a GCSE level to understand the content and language of my articles.  I don’t expect my audience to be married people but i expect couples or single people that are students or who have recently come out of education.

Psychographic

I expect my audience to have Bubbly personality who generally enjoys life.  They typically need to be an extrovert person with lots of confidence.  They should lead a healthy life with perhaps a job and in a good state of physical, mental and social well-being.   I expect them to be a person that is interested in fashion, make-up, shopping and music to be able to relate to the content of my magazine.  They may be slightly sporty and enjoy going to gym whilst still having an interest in what clothes they are wearing.

Occupation A-E

My magazine is mainly aimed at group B because my magazine advertises fashion ranges that aren’t cheap but aren’t expensive.  It contains a lot of high street fashion for e.g. Topshop which i think is average priced.  I think that my magazine could also be aimed at students in group E because Topshop etc is visited a lot by students.  However they are helped out with the prices by having student discount. 

Geographic

My magazine will change according to the different seasons for e.g. in winter they will be a winter special styling the latest winter clothes and this will change according to the time of the year.  The magazine will style fashion items that will be helpful throughout the seasons. My magazine is a UK magazine ad so will be for people living here.  The size of the area doesn’t really matter.  People from anywhere in the UK can buy ad relate to my magazine.